SPECTACLE is an optical eye wear brand, with a fun and ironic approach focused on 65+ladies, who are living their life to its fullest no matter their age. By using art references, we aim for an in the know customer who is style and art-driven. Our glasses are a finishing detail to your total look.
To inspire the Spectacular Ladies to share their stories on how they are disregarding ageist stereotypes by putting the spotlight on how they are “still stealing the show”.
The purpose of this project was to create and develop an innovative new fashion concept based on trend research and experimentation.
Blueprint is a brand created as a catalyst for change in an industry in need of research and development.
This brand is about using the ingenious blueprints of our biological elders and translating them into thoughtful products that are well adapted to living on earth for the long haul. The visual identity remixes the artworks of Ernst Haeckel in a surrealist vision of wonder.
Biomimicry is an approach to innovation that seeks sustainable solutions to human challenges by emulating nature’s time-tested structures and functions. Blueprint tells the story of each of the organisms behind the technology but also pays homage by contributing to their habitat.